What a short video actually costs
Fifty euro to two and a half thousand, for something with a shelf life of a day. The arithmetic is the reason this product exists.
Ask four suppliers what a thirty second branded clip costs and you will get four answers between fifty euro and two and a half thousand. All four are honest. They are pricing different things: a freelancer with a template, a junior in-house designer, a studio with a producer attached, and an agency with an account manager in the room.
The number that matters is not the unit price
It is the unit price multiplied by the number you actually need.
A channel that posts once a week needs about fifty clips a year, and at almost any of those prices that is a manageable line item. A channel that posts daily, in three languages, across two platforms, needs something closer to two thousand. At the cheapest honest price on that list, that is a hundred thousand euro a year, and the clips are still going out a day late because somebody has to brief them.
This is the point at which most companies quietly decide to post less. Not because less is better, but because the production model priced them out of their own strategy.
Where the cost actually goes
Almost none of it is rendering. It is:
- Briefing. Explaining the same thing again in an email.
- Waiting. The clip exists on somebody else’s schedule.
- Reviewing. Finding the one wrong number on the third revision.
- Re-cutting. The same clip again for a different ratio.
- Correcting. The brand changed and forty clips did not.
Every one of those is a coordination cost, not a craft cost. The craft happened once, when somebody designed the composition.
What we charge
Three hundred renders a month on the small business plan, at a hundred and forty nine euro. That is under fifty cents a clip, and the design was done by a designer. The arithmetic is the whole pitch: pay for the craft once, then pay for electricity.
