# Reelwire

> Reelwire turns a live data feed into brand-consistent short videos and posts them to your
> channels, in every aspect ratio and every language, from one template.

Reelwire is a hosted pipeline, not an editor. A template is written once as a real composition.
Live data arrives on a feed, or is pushed in from your own systems, and every matching event is
drawn into that template and published to the channels listening for it. Nobody opens a timeline.

## What it is made of

- **Templates.** A template receives exactly three things: a brand, a channel, and the content.
  It cannot read which customer it belongs to. Every field it accepts is declared, so an
  over-long headline is refused by name rather than clipped on a published clip.
- **Feeds.** Data Reelwire carries and a workspace subscribes to. A feed being enabled for a
  workspace publishes nothing on its own: a channel has to subscribe to it as well.
- **Streams.** A workspace's own pipe, for pushing events in from its own systems.
- **Brands.** Names, colours, logos, disclaimers, and the text that goes out with a post.
- **Channels.** The accounts posts go to, what each one listens to, and how it publishes.

## Three ways to drive it

- **The dashboard**, for people who want to see it.
- **The REST API**, for systems. Every screen in the product is a route, and keys carry
  permissions per area.
- **The MCP server**, for an AI assistant. Point Claude, ChatGPT or any MCP-compatible client at
  Reelwire and it can draft, schedule and report on posts as tools.

## What it does not do

- It does not generate the content. The words come from your data and your brand document.
- It does not train on what you put in. Your feeds, brands and clips are not a dataset.
- It does not let a template behave differently for one customer.

## Links

- Documentation: https://docs.reelwire.io/
- API reference: https://docs.reelwire.io/reference/
- MCP guide: https://docs.reelwire.io/ai/
- Pricing: https://www.reelwire.io/pricing/
- Contact: contact@reelwire.io

## About

Reelwire is built by Tim Zierer, sole developer, self-employed. See
https://www.reelwire.io/imprint/ for the full legal details.